Color WOW Curl Wow Curl Flo Etry Vital Natural Serum 295ml

A sulfate-free shampoo designed to cleanse & protect color-treated hair Formulated with a blend of 8 non-stripping cleansers to keep the cuticle smooth & closed Utilises a super gentle Japanese amino acid to produce a rich, creamy lather Ensures a clean, residue-free wash for optimal hair & scalp health Targets color fade, dryness & dullness for a vibrant, healthy appearance Contains no silicones, thickening, conditioning or anti-frizz ingredients that can weigh hair down Suitable for all hair types, including extensions Made in the US

A weightless conditioner designed to hydrate & protect color-treated hair Developed with a lightweight formula for easy detangling & hydration Infused with Argan Oil to nourish & deliver silky-smooth, glossy hair Contains eight translucent conditioners to detangle & prevent color distortion Utilises a Sealicon™ complex to provide a protective, high-gloss finish Targets dryness, fragility & dullness for a healthy appearance Suitable for fine, thin, fragile & color-treated hair Made in the US

A rich conditioner designed to hydrate & detangle thick, coarse hair Formulated with Avocado Oil, rich in omega 3’s & antioxidants, to nourish & deliver silky-smooth, glossy hair Developed with eight proprietary translucent conditioners that won’t warp color or oxidize & make it look brassy Contains a color-shielding SealiconTM complex that delivers a protective, high-gloss finish Offers 3 levels of thermal protection to keep hair safe from dehydration & dulling Ideal for thick, coarse, frizzy hair; dry, dehydrated hair; fragile, damaged hair; color-treated hair Made in the US

A leave-in treatment designed to hydrate & smooth dry, damaged hair Formulated with Coconut Oil to restore silky suppleness & hydration to straw-like hair Developed with a proprietary complex of 18-MEA to mimic hair’s natural lipid layer Utilises heat-activated technology to bond a healthy layer of hydration to hair’s surface Contains no heavy residues, ensuring a light, swingy feel for your hair Targets dryness, dehydration & frizz for a healthier, smoother appearance Ideal for dry, dehydrated, color-treated hair Made in the US

A leave-in treatment designed to thicken & volumize fine, limp hair Formulated with a weightless carb-based complex (cellulose, starch, oat bran) to bond to hair strands & add mass Utilises heat-activated technology to transform hair texture & boost volume Contains no heavy residues, ensuring a light, bouncy feel for your hair Targets thin, flat, color-treated hair for a fuller, thicker appearance Ideal for fine, thin, limp hair that needs body & volume Made in the US

A root-lifting spray designed to add volume & lift to fine, flat hair Formulated with flexible, translucent polymers to create a spring-like effect at the roots Utilises hydrolyzed keratin to boost strength & moisturize hair from within Contains no sticky or stiff residues, ensuring natural, bouncy styles Targets flatness, limpness & lack of volume for fuller, thicker hair Ideal for fine, flat, thin hair Made in the US

A styling cream designed to instantly smooth & tame frizzy hair Developed to absorb quickly into hair, replenishing suppleness & elasticity without greasy buildup Formulated with Avocado Oil, rich in omega 3’s, to nourish & restore hair’s natural moisture balance Contains no waxes or emulsifiers, ensuring a smooth, polished finish without weighing hair down Targets frizz, dryness & unruly hair for a sleek, glossy appearance Ideal for all hair types, especially dry, dehydrated, frizzy, coarse or curly hair Made in the US

A blow-dry spray designed to reduce drying time & protect hair from heat damage Formulated with a proprietary crystal clear polymer to squeeze out excess water without dehydrating hair Utilises a blend of keratin proteins, panthenol & silky amino acids to renew hair’s elasticity & resilience Targets color fade, dehydration & breakage for shinier hair Ideal for all hair types, especially very long, thick, dry, dehydrated, damaged or color-treated hair Contains no alcohol, ensuring moisture retention & preventing hair from drying out Made in the US

A volumizing foam designed to add weightless volume & thickness to fine, flat hair Formulated with a proprietary Polymer Complex to create strand-thickening bulk without dehydrating hair Utilises Bamboo Extract to strengthen, protect color & promote shine Targets flatness, limpness & lack of volume for fuller, thicker hair Ideal for fine, thin, limp hair Contains no alcohol or salts, ensuring hair remains hydrated Made in the US

A root cover-up powder designed to conceal dark regrowth & grays instantly Formulated with reflective mineral powder for a multi-dimensional, natural look Utilises a water-resistant formula that stays put until shampooed out Contains no waxes, dyes, or PPDs, ensuring a non-sticky, non-oily finish Targets root regrowth, grays & sparse areas for seamless coverage Ideal for all hair types, especially color-treated, graying & thinning hair Made in the US

A root cover-up powder designed to conceal dark regrowth & grays instantly Formulated with reflective mineral powder for a multi-dimensional, natural look Utilises a water-resistant formula that stays put until shampooed out Contains no waxes, dyes, or PPDs, ensuring a non-sticky, non-oily finish Targets root regrowth, grays & sparse areas for seamless coverage Ideal for all hair types, especially color-treated, graying & thinning hair Made in the US

A root cover-up powder designed to conceal dark regrowth & grays instantly Formulated with reflective mineral powder for a multi-dimensional, natural look Utilises a water-resistant formula that stays put until shampooed out Contains no waxes, dyes, or PPDs, ensuring a non-sticky, non-oily finish Targets root regrowth, grays & sparse areas for seamless coverage Ideal for all hair types, especially color-treated, graying & thinning hair Made in the US

A deep conditioning mask designed to hydrate & repair the hair Infused with Blue Sea Kale to restore strength & elasticity Contains Mediterranean Sea Kelp & Algae Blend to deliver long-lasting hydration & nourishment Utilises Hydrolyzed Vegetable Protein Complex to smooth & protect chemically-processed hair Developed with a weightless formula for deep absorption & no heavy build-up Targets dryness, damage & dullness for a healthy appearance Suitable for all hair types Made in the US

A rich serum designed to hydrate & define curly hair Formulated with Jojoba & Coconut Oils to deliver rich moisture to dry, curly strands Developed with Profaxil-18 Complex™ to micro-disperse oils for instantly hydrated, healthier-looking curls Contains no heavy, greasy feel, ensuring silky, defined, frizz-free results Targets dryness, brittleness & frizz for vibrant, juicy curls Ideal for curly, coily hair (Type 3a - 4c curls) Made in the US

A weightless conditioner that hydrates & lubricates curly hair Formulated with Coconut & Marula Oils to nourish & deliver silky-soft, bouncy curls Developed with Profaxil-18 Complex™ to break up oil particles & penetrate hair deeply Contains no heavy, greasy feel, ensuring fluid motion & elasticity for curls Targets dryness, dehydration & brittleness for an vibrant appearance Ideal for curly, coily hair (Type 3a - 4c curls) Made in the US

A pre-shampoo detangler designed to add slip & lubricate curly hair Formulated with Pracaxi Oil to defrizz & lubricate curl surface for easier wet-combing Infused with Coconut Oil to moisturize & maximize slip, reducing breakage Contains no heavy residues, ensuring tangle-free washing & a deeper, fresher clean Targets knots, tangles & breakage for healthier, more manageable curls Ideal for curly, coily hair (Type 3a - 4c curls) Made in the US